The leading global educational Initiative, the F1 in Schools STEM Challenge, unveiled a new logo at the F1 in Schools UK National Finals held at Silverstone Race Circuit last week. Incorporating the new Formula 1 logo launched last year, F1 in Schools’ new look visually reinforces the challenge’s status as Formula 1's official education initiative.
The logo will be used by the F1 in Schools programmes that run in 45 countries with a phased introduction around the world through 2018 and replaces the original logo that has been used for the last 13 years. The new look for F1 in Schools complements the recent launch of a new suite of official F1 in Schools equipment from Denford.
Andrew Denford, Chairman and Founder of F1 in Schools explains, “We are very proud to have the support of Formula 1 and with the new era of the sport under Liberty Media, it was appropriate to review our visual identity and to bring it into line with their new branding. We would like to thank Liberty Media for allowing us to incorporate the new F1 logo into the F1 in Schools logo.
“Our relationship is continually developing with Liberty Media, as we have seen with the grid and podium access granted to our World Champions in Sepang, Chase Carey’s attendance at our World Finals Awards and Formula 1’s online promotion of our activities. We look forward to building on this further and supporting Formula 1 through our programme in the coming months and years.”
Ellie Norman, Director of Marketing & Communications, Formula 1, added, “We’re delighted to continue working so closely with F1 in Schools as we break down barriers and engage the next generation in STEM and the opportunities within Formula 1. With the rebranding of Formula 1 and its new identity it was only fitting to extend it into this education programme that is reaching a global youth audience.”
The new Official F1 in Schools product range is spearheaded by the Official F1 in Schools Race Track that brings together an ergonomic design with a lightweight track, high tech digital display Start/Finish gates with Wifi data transmission and an integrated cable management system It also includes rugged Start Boxes, a Deceleration System, Air Trace Visualisation System, F1 Model Blocks, CO2 Power Packs and Car Manufacturing Fixture for CNC Routers. The new hardware is complimented with Denford CNC machinery and a suite of CAD software.
The F1 in Schools STEM Challenge has forged ever-closer links with Formula 1 over its 19-year history. In 2005 Bernie Ecclestone gave his support to F1 in Schools by granting the Challenge a world-wide protected trademark and a new logo in 2005. Since this time, F1 in Schools has provided the sport with a platform for promotion to the younger generation, taking the sport right into the classroom, educating and inspiring a passion for Formula 1 with one of the most important audiences for a sustainable youthful future.
The competition challenges students to create their own Formula 1 team which is commissioned to design and manufacture a miniature Formula 1 Car starting with an F1 in Schools model block and a CAD software programme, with the car being powered by a compressed air cylinder. Each team of between three and six students creates a pit display and showcases their work in developing their race car. The cars race on a 20-metre track, with the cars covering the distance in around one second. The students compete at regional, national and international level, with the national winners having the potential bonus of travelling internationally. The World Finals have been held in a variety of countries including Australia, Malaysia, Singapore, Abu Dhabi and the USA where the events are held in conjunction with the F1 Grand Prix being held in that country. The World Finals brings together the best students to compete for the coveted World Champions trophy and valuable university scholarships and bursaries.
F1 in Schools is a not-for-profit company established with committed partners to provide an exciting yet challenging educational experience through the popularity of Formula 1. Spanning age ranges of 9 to19 its main objective is to help change perceptions of Science, Technology, Engineering and Maths (STEM) by creating a fun and exciting learning environment for young people to develop an informed view about careers in Engineering, Mathematics, Science, Formula 1, Marketing and Technology.