F1 in Schools™ roars into India

Mumbai/Delhi, October: The world's largest educational initiative, the F1 in Schools™ Technology Challenge, currently running in over 40 countries launches in India today. Monisha Kaltenborn, Team Principal and CEO of the Swiss based Sauber F1 Team, FIA WMC Ambassador and a global patron of F1 in Schools today launched this multi-disciplinary school programme in India. This challenge is being introduced in India ahead of the much anticipated 2012 FORMULA 1 AIRTEL INDIAN GRAND PRIX. The competition has seen students from 22,000 schools around the world benefit from it in the last 12 years.

F1 in Schools challenges students from 12 to 19 years of age to use CAD/CAM software to design, test and build a scale-model Formula One™ car out of a block of balsa wood and race it in an exciting competition. A purpose-built 20 metre track is used to test the speed of the miniature cars and the participants are judged on their car speed, final car design, verbal presentation, engineering development, team work, project presentation and marketing display. Teams compete regionally, nationally and internationally for the Bernie Ecclestone F1 in Schools World Champions trophy.

In support of the initiative Bernie Ecclestone, President and CEO, Formula One Management, said“We are delighted to be supporting F1 in Schools. It is extremely important to the future of our sport to encourage young people to enter into the world of high performance engineering. F1 in Schools is a truly global Challenge which meets all the objectives of our business.”

Andrew Denford, Founder and Chairman, F1 in Schools said “With the popularity of Formula One™ amongst Indians, we are excited to now engage with students, promoting learning in the key curriculum areas of science, technology, engineering and mathematics with practical application of skills in a very stimulating environment.”

Monisha says of being part of today's launch and becoming an F1 in Schools India Patron,“Introducing F1 in Schools into India is a logical step with India joining the F1 World Championship. I am a great supporter of Formula One initiatives which embrace the future generations and promote a greater understanding of the industry, the employment opportunities in motorsport and the role it plays in engineering advancement. F1 in Schools will, I am sure, prove to be very popular with Indian students as an exciting, fun and innovative education-led activity and I look forward to meeting the first Indian F1 in Schools National Champions next year.”

Aaditya Tangri, Indian In-Country Coordinator for F1 in Schools says “We are truly excited about launching this multi disciplinary school programme - F1 in Schools, India.The programme extends beyond the core educational disciplines, and will teach students on how to apply academic knowledge to real life problems. The idea is to help students gain scholarships, college admissions and jobs in marketing and automotive sectors. It's a competitive age and our endeavor is to equip students beyond academic knowledge. We look forward to changing lives by creating champions. F1 in Schools will bring revolution in teaching curriculum and will help us prepare our young generations.”

For More Information, connect to:www.f1inschoolsindia.com

About F1 in Schools: F1 in Schools was founded in 1999 in the UK and just three years later expanded internationally into four other countries. Since this time the programme has been introduced across five continents. In 2005 Bernie Ecclestone, Chief Executive of the Formula One Group™, granted F1 in Schools the rights to the trademark protected F1 logo and donated the Bernie Ecclestone F1 in Schools World Champions trophy. This programme is being implemented in India by KaptanMCA Tracktech, an Indo-Canadian knowledge development and management company headquartered in Chennai, India. With a vision to shape India's future by furthering ambition through education, KTT's mission is to allow easy access to credible, current and usable knowledge to every willing and able individual in South East Asia. Students will be able to participate at Inter Zone, National and at International level.

FOR FURTHER INFORMATION CONTACT:

Alison Hill

Press Officer, F1 in Schools

ID PR & Marketing

Tel:

+44 (0)1327 856060

Mob:

+44 (0)7710 306588

Email:

alison@id-pr.co.uk

Sauber F1 Team Principal and CEO Sauber Motorsport AG, Monisha Kaltenborn, inaugurates F1 in Schools™ India

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